Publication: Motor Fan
Format: Road Test
Date: April 1969
Authors (roundtable): Nobumichi Yokota, Kenji Higuchi, Osamu Hirao, Masaichi Kondo, Atsushi Watari, Kenichi Yamashiro, Kazuo Kumabe, Hiroshi Ikeda, Mineo Yamamoto, Kazufumi Sakashita, Nobuo Shibata, Yasuhei Oguchi, Shoichi Nishiyama, Kenzaburo Ishikawa, Toshihide Hirata, Minoru Onda, Motor Fan Editorial Staff (uncredited)

Aiming for a “100mph Car”

Magazine: First, we’d like to ask Toyo Kogyo to give us an outline of the Luce 1800.

Publication: Motor Fan
Format: Engineering Interview
Date: December 1969
Author: Atsuhiko Okubo, Moriyuki Watanabe, Kenichi Yamamoto

The Luce Rotary Coupe and Rotaryization at a New Stage: A Visit with the Top Design Executives of Toyo Kogyo Co., Ltd.

Exhibited at the Motor Show the year before last under the name RX87, the Luce Rotary created a sensation with its flowing, elegant body design and its unique combination of rotary engine and FF layout. Now, at last, it is to be placed on the market.

Publication: Car Graphic
Format: Road Impressions
Date: December 1969
Author: Shotaro Kobayashi

Road testing the Mazda Luce Rotary Coupe

The third stage in Toyo Kogyo’s “Rotaryization” program, the Luce Rotary Coupe, was finally placed on sale on October 15. Prior to its public announcement, a press test drive was held over the Tokyo-Hakone route, and since this recently recovered C/G editor was able to participate, we would like to record a few brief impressions here.

Publication: Motor Fan
Format: Test Drive Report
Date: December 1969
Author: Katsuzo Kageyama

From the Cosmo Sport to the Familia Rotary series, Toyo Kogyo’s mission of “rotaryization” is steadily showing signs of success.

The Luce Rotary Coupe is an attempt to further upgrade their rotary technology and apply it to luxury passenger cars. This car, which debuted at the Tokyo Motor Show two years ago under the name RX87, has lines similar to the Luce in appearance, but in terms of overall quality, it should be seen as a car that concentrates all of Toyo Kogyo’s technology into one vehicle and serves as the spark for the upcoming rotary offensive.

Publication: Motor Magazine
Format: Test Drive Report
Date: December 1969
Author: Jun Narue

Luce Rotary Coupe: The Prestige Car of the Series

We suspect that many of the owners who have lived with the Familia Rotary Coupe for some time have already reached a certain level of satisfaction with the rotary engine itself–or perhaps arrived at a practical compromise with its characteristics–and now have even greater expectations for advances in the car’s styling, chassis, and overall class. It is probably fair to say that “rotary-ization” has now reached the point where it ought to enter a second phase of development and refinement.

Publication: Motor Fan
Format: Test Drive Report
Date: December 1972
Author: Kyoichi Yamaguchi

Its True Abilities Emerge on a Long-Distance Run

The new Luce was created with the full resources of Toyo Kogyo behind it. Naturally, it has a rotary engine. Here is our initial report, examining its hidden capabilities in detail.

A Concentration of Mazda Technology

The Luce is a car that brings together the ideas and trends in planning, design and development that Toyo Kogyo has demonstrated in several models over the past two years, and a clear line of development can be traced through them.

Publication: Car Graphic
Format: Road Impressions
Date: April 1973
Author: “C/G Test Group” (uncredited)

Summary: The highest-performance version of the new Luce. A refined personal luxury car with a smooth and quiet rotary engine. Despite its enticing specifications, handling is no better than the average domestic passenger car. Excellent ride comfort and accommodation. Fuel economy is improved over the AP version.

Road testing the Luce Hardtop GS II